Transition of a B2C technology to a complementary B2B business model

Industry: technology, digital

Objective: address new markets to leverage ROCE

In a B2C technology market increasing competition has been observed, putting the success of the growth strategy of a SME company at stake, and challenging established pricing models.

With a assignment of the non executive board, a strategic assessment has been concluded, revealing the systematic character of the current trends. Eroding prices paralleled by increasing needs for marketing and sales investments, created a sense of urgency for a rework of the business model.

Resulting from thorough strategic analysis, a B2B white label licensing model has been concluded, offering technology to local utility companies, to establish own B2C services. The offer has been tested with clients and deployed to the market, creating a steady additional revenue basis, hedging for systematic volatility of the proceeds from B2C revenues.